Well, the auction is over! As usual, it was a great experience and I learned A LOT (More to come on that later). Also as usual in the world of PR, I learned both through both successes and mistakes. To say positive and negative, I believe, is too strongly worded because the auction went very smooth. But there are always improvements that could be made. I will discuss both our successes and shortcomings through a SWOT analysis.
Strengths
In terms of strengths, there were many. We had a great theme thanks to the winning pitch team that came off better than I could have ever expected. We really do have a lot of talent in our class. We also had many creative and great ideas that gave the auction the wow factor. I saw it come together over months and still felt shocked by the greatness of the end result. A final strength that I feel made the auction what it was is hard work. Speaking for myself, I put everything I had into the auction. I know that everyone else did too. It was time consuming and stressful and very hard work, but in the end, we did it and it was so worth it.
Weaknesses
In terms of weaknesses, I truly don’t feel there were many. It would have been nice to not have been pressed and working until the very last minute in a stressful environment. Realistically, however, it was our first time planning an event to this capacity and nothing will ever go perfect. That is what I’m realizing Public Relations is really about. Taking what is thrown at you in stride, dealing with it accordingly, and learning to do it better each time.
Opportunities
There were several opportunities in this instance. The main goal of the auction was to raise money for athletics and we did it. I believe we raised under $30,000 which is a lot of money. In terms of the class, we also had the opportunity to gain great experience and learn new things. I know I definitely did.
Threats
As previously stated, the goal of this event was to raise money. We did, and we raised a lot, but the money raised was down from last year. Obviously, our biggest threat was the economy. People are not spending money the way they used to and have to conserve during this time of economic crisis. Another threat could have simply been the fact that it was Masters Weekend. What can you do?
In the end, I believe the strengths of the auction definitely outweighed the weaknesses and we more capitalized on the opportunity than were taken down by the threats. In the end, I will say what I seem to say every time I do something for this class – What an experience!
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