
"Friday night, it's getting late, your friends are buggin' because they want to be out doing something before the night is over. Who do they turn to?? YOU!! You've always got a plan, always got people to call, always got places to go. Heck, Bud Light should make a Real Man of Genius commercial about you... Mr. After Hours Event Coordinator."
Today, I had an interesting conversation with my Public Relations teacher where we discussed what type of PR jobs would be a good fit for me in the future. She told me that she thinks the best fit for me would be something that changes every day. I think that this is true. I enjoy change and new experiences and think that I would thrive in a job that is fast paced.
One thing I know about myself is that I am always taking care of people. With my group of friends, I am the coordinator. This is not out of the ordinary for someone like me studying Public Relations but I always set everything up, keep people posted, and organize whatever we are doing. That is why when I saw the T-shirt shown above, I had to buy it – it is so me!
This very PR-esque trait about me, however, combined with my love for all things Entertainment is the reason I think I would be great in Entertainment PR. With the media’s huge involvement in the daily life of celebrities these days, it seems that many of them have their Publicists on speed dial. They stay in close contact with them and the Publicist helps them in many aspects of their life – they set everything up, keep everyone posted, and organize things just like I do with my friends.
Following up on an idea I had for a blog for this semester, I wanted to post a small case study of something going on in the news lately and imagine myself as the PR practitioner in that situation. Anyone who reads Entertainment news, blogs, etc. knows that there is A LOT going on Lindsay Lohan’s life recently. She seems in and out of a tumultuous relationship, there are rumors of drug and substance abuse, and her family is severely under the scrutiny of the media. Here’s what I would do if I were her publicist:
1. If Lindsay is abusing drugs and/or alcohol, that is the first thing that needs to be stopped. I would recommend leaving LA and going to rehab to start preparing to get her life under control.
2. Lindsay’s next step would be distancing herself from her Ex and any other bad influences in her life. She needs to start out fresh.
3. After rehab if needed and cutting out the bad to start over fresh, I believe Lindsay should hire a financial planner to get her finances under control and address any current business contracts she has to assess her obligations.
4. Improvement is a long process, but once Lindsay is feeling better and starting to return to more to herself, I believe she needs to come clean to the public. They will not stop speculating until they really know what is going on. Whether a magazine interview, a TV interview, or a press conference, she needs to get herself on the same page as the public and let them know she is back.
5. When she is truly ready to work again, I believe she needs to finish recording the album she is contracted to do for her record label and do a movie that she is passionate about. At this point, she does not need to focus on the money. She needs to ease herself back into her career doing something she loves to get adjusted again. If she is ready and able to do something she is passionate about, the passion may come through and the public may begin to see her as they used to.
I definitely thing being a celebrity PR agent would be a good fit for me. It is fun just thinking about what it would be like and I know I would love it. And if Lindsay Lohan needs my assistance, I am available this June!
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