1,2,3: Things I learned from the Athletics Auction

In my last post on this blog, I discussed the Strengths, Weaknesses, Opportunities and Threats of the Athletics Auction in a SWOT Analysis. The Auction was such a huge part of this semester and my college career for that matter, however, that I felt it deserved more than I covered in the last post.
My PR Teacher discussed with our class today how the Auction was one of the best experiences we could have possibly had to learn what PR is like in a real life scenario or event like this one. I had been thinking about that a lot since the auction. As the biggest event I have done at this point in my college career, I feel like I have come a long way in my experiences since the auction. Therefore, I wanted to do a post of a few of the things I learned:

1. Plan ahead
From the point that you know about an event that is happening, it is never too early to start planning and getting things done. Being a PR professional almost makes you like an artist and an event can be like a piece of their art. Creativity will give an event its edge and the more time you have to be creative, the ideas will keep growing and growing until they are the best they can be.

2. Know when you can’t plan ahead
In PR, it is generally good to plan ahead, but it is also good to know when things are out of your control. By nature, PR (especially in event planning) becomes chaotic at times. Do all that you can do at the beginning, but when it comes down to crunch time, just know that you did what you could and take everything else that gets thrown at you in stride.

3. Keep a good attitude/Think positive
In times of great tension, people sometimes let stress get the best of them. Not only in PR but also in everyday life, keep everything in perspective. All you can do is try your best. Everything always works out as long as you keep focused and keeping a good attitude is, without a doubt, the BEST way to do that.